“Before MonetizeNow, we were operating in a wild west of spreadsheets and manual invoices. Now, we’re saving days of back and forth on every quote and are no longer chasing down invoices. We can turn complex enterprise contracts around in minutes with total confidence. It allows us to show up as the polished, professional partner our enterprise customers expect.”
- Ben Parks, GTM Lead
Their Ambitions:
- Who they are: Coast is a rapidly growing B2B technology that provides an AI-powered demo platform designed to sell, market and implement technical products with ease.
- The growth story: Faced with a "blank canvas," Coast refused to settle for a patchwork revenue stack. Their vision was to build a sophisticated infrastructure from the ground up; one that could handle complex enterprise billing without the bloat of legacy systems. They wanted to "sweat the details" early, knowing that getting the fundamentals right would yield compounding gains as they scaled.
Their Challenge:
- The obstacle: Despite their high standards, Coast’s early operational reality was a "Wild West" scenario. The team was forcing quotes and invoices through a fragile web of spreadsheets, emails, and manual inputs into their payment processor.
- The Pain: This manual approach was bleeding time and focus. Leadership spent upwards of 10 hours every week simply chasing down invoices and copy pasting data. More critically, the lack of systemized guardrails led to the constant looming risk of human error.
- The stakes: The cost of doing nothing was high. Without a centralized system of record, Coast risked incorrect invoicing, delayed cash flow, and an inability to support the custom contract structures that their enterprise clients demanded. They were effectively blocked from handling complex amendments or mid-term upsells because the manual calculations were simply too difficult to execute reliably.
Their Transformation:
- Implementation story: Adopting MonetizeNow wasn't just a software install; it was a "cathartic housecleaning" for the business. The process forced a deep, strategic audit of their entire revenue model, moving them from ad hoc decisions to a structured, scalable framework.
- Key features in action:
- Composable Product Catalog: Drawing on leadership’s experience with vast, complex product portfolios, Coast used MonetizeNow to build a highly flexible foundation. They can now easily compose unique offerings for specific enterprise scenarios without breaking their data model or creating chaos.
- Intelligent Guardrails: The platform’s ability to handle conditional terms and flexible discounting means the right logic is applied automatically. Coast can now trust that every contract adheres to their strict business rules without manual policing all while ensuring invoicing accuracy down-stream.
- Enterprise-Grade Presentation: The system generates polished, branded documentation that aligns with Coast’s market positioning, allowing them to deliver a Fortune 500 experience regardless of their current headcount.
- Team experience: The shift in velocity has been game changing. Contracts that used to require a week to draft and review are now generated with such high fidelity and speed that they can be sent to clients immediately following customer calls; Sometimes without executive oversight because the system guarantees accuracy.
Their Results:
- Quantitative wins:
- Increase in Deal Size: Since implementation, the average annual contract value has jumped. This is directly attributed to improved deal structure and the ability to easily execute multi-year agreements that were previously near impossible.
- From Days to Minutes: The quote-to-cash cycle has accelerated dramatically. What previously took days of back and forth, quotes can now be turned around in minutes, even live during a customer call.
- Higher Renewal Throughput: The friction of renewals has vanished. The team can instantly reproduce quotes from existing contracts, leading to earlier renewals, improved cash flow and a happier sales and revenue operations team.
- Qualitative wins:
- Market Perception: Coast now "punches above its weight," presenting a level of operational maturity that rivals much larger competitors.
- Agility: The team can pivot terms in real time discussions, proving to prospects that they are an agile, responsive partner all while maintaining legal approved language.
- Strategic Impact: The platform has de-risked the entire contract lifecycle and laid the groundwork for future sophistication, such as usage-based billing, which would have been impossible with their previous tools.
Looking Ahead:
Future Plans: Coast plans to lean further into the flexibility of MonetizeNow to design creative, high-value offerings that match the evolving needs of their enterprise base. As they scale, Coast sees MonetizeNow not just as a billing tool, but as the strategic guardrail that allows them to move fast and be creative with deal structures without incurring unnecessary risk.
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