How Danfoss is Engineering a New Digital Business Model on a Foundation Built for Scale

“We are building a foundation for the future of Danfoss. It's not just about solving a problem; it's about creating a new way of doing business.”

‍- Lars Bech, Lead business Architect

Their Ambitions: A Digital Pivot for a Legacy Leader

As a global engineering leader approaching its 100th anniversary, Danfoss – a family-owned company known for its wide range of solutions that increase energy efficiency, enhance machine productivity, reduce carbon emissions, and enable electrification – is strategically pivoting towards a future driven by software and digital services. They required a true strategic partner to co-innovate with.

Their criteria were clear and non-negotiable. First, any solution had to be natively integrated with their highly customized Salesforce environment.  Second, it needed to bridge the critical operational gap between their Salesforce front-end and SAP back-end, seamlessly connecting quoting to billing. Finally, the platform had to be modular, allowing them to enhance their existing systems without a disruptive rip and replace of their core architecture.

Their Challenge: When Spreadsheets Can't Support Scale

Danfoss's digital ambition was being throttled by a critical operational bottleneck: spreadsheets. Strategically, this put a hard cap on growth. The company was stuck, unable to scale its digital offerings without a new, professional foundation. This placed an unsustainable burden on the team, who were performing extraordinary work just to keep the system afloat.

Their Transformation: Choosing a True Strategic Partnership

Danfoss conducted an extensive evaluation of 10 vendors. Instead of simply picking a vendor from industry reports, they prioritized a modern, agile platform that was easy to implement, and easy to use.

The collaborative relationship between Danfoss and MonetizeNow, as well as the platform's seamless integrations ensured the process was manageable and successful, validating Danfoss's decision to prioritize a true partner over a simple vendor.

Their Results: Clarity, Confidence, and a Foundation for Growth

The immediate and most critical result of the transformation is clarity. Danfoss now has transparency on Billing & Revenue they didn’t have before and has established a single source of truth where there were once dangerous blind spots.

“MonetizeNow has unlocked the ability to launch pricing models that were previously impossible”

‍- Mikkel Hasle, Head of Revenue Operations

This initial deployment has laid the essential groundwork for rapid expansion. It has transformed a fragmented, manual workflow into a cohesive quote-to-revenue process, empowering the team to evolve into a strategic revenue operations function that can make data driven decisions to fuel growth.

"What excites me most is that we are not just implementing a solution; we are building a foundation for the future. We can now move beyond the day-to-day operational challenges and start to analyze the business, make strategic decisions, and drive the future of Danfoss."

‍- Mikkel Hasle, Head of Revenue Operations

Looking Ahead: Building the Next Century of Innovation

With a scalable foundation now in place, Danfoss is focused on expansion. The team is already preparing to onboard the next six digital services, accelerating the growth of their portfolio. This project is more than a software implementation; it's the cornerstone of a new digital business model for the century-old company. The team is excited to build something that will be an integral part of the Danfoss business for the future. The partnership remains a journey of co-innovation that will power the next era of their growth.